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Here at the University of Rock, we're more than just a music school; we're a gateway to mastering your musical craft and expressing your rock spirit. Our store is your premier destination for educational materials and lifestyle merch that scream your love for music.

Why Shop With Us?

  • Quality Guarantee: Each product, from our CAGED System Unlocked posters to street-inspired apparel, meets quality standards. We use premium materials for durability and visual appeal.
  • Educational Value: More than just merch, our posters serve as powerful learning tools for students, educators, and music enthusiasts, enhancing both study and decor.
  • Inspired Lifestyle: Every piece in our store captures the spirit of rock, designed to celebrate and inspire your musical passion every day.
  • Secure Shopping Experience: Enjoy a secure, satisfying shopping experience with rockstar customer service and straightforward returns/exchanges.
  • Join Our Community: Shopping with us means joining a community of passionate musicians and fans. Enjoy exclusive access to new releases, events, discounts, and more.
  • Our Commitment: We back our products with a quality guarantee, ensuring your satisfaction with every purchase.

Our Journey

Founded in Hollywood, CA, in 2015, the University of Rock (UR) began as a vibrant Instagram community, quickly amassing over 750,000 followers and becoming a catalyst for thousands of artists worldwide.

Evolving from a social media platform to a comprehensive music education resource, UR now offers the Guitar Club among other educational programs, blending traditional learning with modern digital tools to support today’s musicians.